Sunday, July 5, 2009

Google AdWords Now introduces Google Gadget Ads - really Helpful To Earn Money Through Internet


Google on Wednesday announced it has introduced Google Gadget Ads, a new ad format, and is in an expanded beta test of Gadget Ads with a select group of AdWords advertisers, including Intel Corp. and Pepsi-Cola North America.

Gadget ads, which are built on an open platform, can incorporate real-time data feeds, images, video and other features in a single creative ad unit.

Google said the new ads are designed to act more like content than a typical ad, competing alongside text, image and video ads for placement. The ads support both cost-per-click and cost-per-impression pricing models and offer contextual, site, geographic and demographic targeting options.

In other Google news, the company has hired Andy Berndt, co-president of Ogilvy & Mather’s Ogilvy New York, to become managing director of the newly created Google Creative Lab.

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